What are your first impressions?
Look at that happy lady throwing up (what looks like gold dust) up in the air! It's great imagery along with bold, powerful font that gives one a sense of excitement and a desire to have what she's having! The heroic text carousel also make it clear this app will help you save some money. Baby steps Bob, baby steps.
- Q2: What are the first actions you take?
- Q3: Who do you believe the target audience is?
- Q4: What would you change about the website?
What would you change about the app?
The screenshots look really pretty. However, I did not sign up for app mainly because I was presented with an authentication to continue with "project-161448080723". For me, that doesn't give me a sense of security. If you update it, let me know and I'd be happy to browse the app some more.