The Wine List
The Wine List
Learn how to choose better wine
Every month, receive bespoke lessons focused on two hard-to-find bottles.
You can help to improve the product 👇
  • Q1: What are your first impressions?
    ARMiedema ARMiedema

    There's nothing like a good bottle of wine. There's also nothing like impressing your friends with your sommelier-like descriptive notes of wine. 🍷My first impressions of The Wine List tell me that I will be getting wine I've probably never had before and I will develop my skill-set on describing the types of wine that i do like.

  • Q2: What are the first actions you take?
    ARMiedema ARMiedema

    The first actions I take is to read more about what this service will provide if I sign up. I like the statement that tells me that the wine I see in the store is less than 1% of the wine that is out there. This is intriguing.

  • Q3: Who do you believe the target audience is?
    ARMiedema ARMiedema

    Those who want to learn about wine and try new wines that are relatively exclusive as they are not typically in stores.

  • Q4: Do you find the product desirable?
    ARMiedema ARMiedema

    What I like about the promise here is that I pay a flat monthly rate to receive a couple of bottles a month with tasting notes. What I don't like about wineries that I visit is that they usually sell you on memberships to their wine club and they will send you a couple bottles a month and exclusive early access to newly available wines - but, it's from that same winery and typically those wines are pricier and not as good as cheaper wine you can find in the store. I like the idea of being able to try wines of different wineries, regions, and styles. It also forces me into trying new things as I typically stick with wine I know or that is highly recommended as I don't want to pay a lot of money for sub-par wine. That attitude of mine keeps me in a narrow box that consists mainly of Cabernet Sauvignons from Paso Robles and Nampa. But, there is a ton more wine out there!

  • Q5: What would you change about the website?
    ARMiedema ARMiedema

    I have a couple of questions -

    • Is the wine membership specifically for UK? I see price in pounds but no info on if there is a restriction for membership - I'd imagine shipping to the US would be expensive
    • Around what appear to be pricing cards, there are cards to the left and right of the main card with the 'Get your first box today' CTA; what are those cards meant to represent? Are those other membership levels?
    • Will there be an accompanying app? Would be nice to have an app of sorts that tracks the wine you get, the official tasting notes, and my personal tasting notes with a score of if I'd ever want to drink it again or not
  • Q6: If there is one thing I should consider changing right now, what would that be?
    ARMiedema ARMiedema
    • There are some inconsistencies in the site such as the footer changes from home page to /products/the-wine-list
    • To convert visitors, I think showing what previous wine selections were as well as some customer testimonials might work to convince me to sign up
    • I think the design might speak a little more to wine-culture; if not going for pretentious, then maybe go towards an "out on the vineyard" type look and feel to get me into the mindset of tasting wine at vineyards and the excitement that evokes