What are your first impressions?
There is a lot I really like about sumo.com and also some things I don't care for too much. The homepage is one of my favorite pages I've come across - there is no scroll, just a heroic banner with a quick way to get started and some fun "BS marketing speak" that's not really even all that much of BS. 😂
- Q2: What are the first actions you take?
What was your journey navigating the site like? Does the flow make sense?
- The journey of just signing up and using the tool is brilliant; not a lot of friction - that was the best part
- Going back afterwards, the rest of the front-end website can get distracting and annoyance pop-up (literally with new tabs...)
- The about > showcase area has cool examples, which is super helpful. However, the text size on the page is super small compared to other pages
- About > help and careers pages open new tabs, which I recommend to avoid; though, it makes some sense in this case as they are going to other domains
- All of the links under plugins open new tabs, which aggregates the annoyance of new tabs flashing, having to go back a tab, click another link and another tab opens... 😞
- The subscribe button on the blog page was underwhelming, for the design effort that seemed to went into it, the user experience falls a bit flat
- Q4: What do you believe a reasonable price is and what do you believe a high price is?
Do you find the product desirable?
Of course! Collecting emails is vastly important; and Sumo provides many different methods, that are well designed and implemented, to test to see which method works best for your email collection. There is also a ton of integrations with email services, and double-opt in options to satisfy more stringent email marketing laws.
- Q6: What would you change about the website?