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Questions
  • Q1: What are your first impressions?
    ARMiedema ARMiedema

    The site when you first enter the homepage is a little busy. There is a very heavy weight to the right side of the page as the navigation is aligned to the right, there is a long signup for under that, then 3 more links. There is some redundancy there as well in terms of those who already have an account.

  • Q2: What was your journey navigating the site like? Does the flow make sense?
    ARMiedema ARMiedema

    The website information architecture itself is pretty straightforward and everything I was wonder about I could fine. I will say the top navigation feels a little too close together - I recommend separating the getting started and login from the rest of the main nav there is some more visual separation; especially for account holders as it feels like there is a lot to wade through to get to the login link.

  • Q3: Who do you believe the target audience is?
    ARMiedema ARMiedema

    Leaders who want to gauge the level of happiness of their team.

  • Q4: What do you believe a reasonable price is and what do you believe a high price is?
    ARMiedema ARMiedema

    The current premium pricing seems to penalize small teams - but I do think the separation of features between free and paid is reasonable. Though, I'd also would want more analytics for paid.

  • Q5: Do you find the product desirable?
    ARMiedema ARMiedema

    I find the concept desirable. In practice, I don't know if I ever seen the potential value realized.

  • Q6: What would you change about the website?
    ARMiedema ARMiedema

    Consider adding info about the analytics to the homepage - as someone who might purchase this type of service, I'd want to know about reporting over time. Also, the homepage signup form is a bit heavy - you can reduce the form down to simply an email address, password, and sign-up button to get people in with little friction. They can always change username later as well as if they forget the password they just used, then they can use a password reset option.

  • Q7: What would you change about the app?
    ARMiedema ARMiedema

    Without having used the app, I'd be curious if the app can:

    • Correlate happiness, which is a leading indicator, with a lagging indictor of sorts - such as company revenue
    • Ability to annotate so I know what was introduced or changed which may alter peoples moods
    • As someone who has been on the receiving end of these, I'd want to know what scores even lead leaders to do? What is the CTA based on the scores? So, I wonder if the app can make something like that transparent as well?