What are your first impressions?
The site when you first enter the homepage is a little busy. There is a very heavy weight to the right side of the page as the navigation is aligned to the right, there is a long signup for under that, then 3 more links. There is some redundancy there as well in terms of those who already have an account.
What was your journey navigating the site like? Does the flow make sense?
The website information architecture itself is pretty straightforward and everything I was wonder about I could fine. I will say the top navigation feels a little too close together - I recommend separating the getting started and login from the rest of the main nav there is some more visual separation; especially for account holders as it feels like there is a lot to wade through to get to the login link.
- Q3: Who do you believe the target audience is?
- Q4: What do you believe a reasonable price is and what do you believe a high price is?
- Q5: Do you find the product desirable?
What would you change about the website?
Consider adding info about the analytics to the homepage - as someone who might purchase this type of service, I'd want to know about reporting over time. Also, the homepage signup form is a bit heavy - you can reduce the form down to simply an email address, password, and sign-up button to get people in with little friction. They can always change username later as well as if they forget the password they just used, then they can use a password reset option.
What would you change about the app?
Without having used the app, I'd be curious if the app can:
- Correlate happiness, which is a leading indicator, with a lagging indictor of sorts - such as company revenue
- Ability to annotate so I know what was introduced or changed which may alter peoples moods
- As someone who has been on the receiving end of these, I'd want to know what scores even lead leaders to do? What is the CTA based on the scores? So, I wonder if the app can make something like that transparent as well?