LED Light Upgrade
LED Light Upgrade
Your Source For High Quality LED Lighting That Brightens Your World
We take pride in only offering the highest quality of LED Lighting.
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  • Q1: What are your first impressions?
    ARMiedema ARMiedema

    The site looks pretty good for a light shop and for being early on in design / iterations.

  • Q2: What are the first actions you take?
    ARMiedema ARMiedema
    • Scroll down the homepage, read more about the website and the products
    • Click on a led light to see the details page, and then click around to see actions
    • Add an item to cart, then went to shopping cart
    • Everything seems to be wired together that I clicked on
  • Q3: What was your journey navigating the site like? Does the flow make sense?
    ARMiedema ARMiedema

    It make sense.

  • Q4: Who do you believe the target audience is?
    ARMiedema ARMiedema

    Those that need a LED light.

  • Q5: Do you find the product desirable?
    ARMiedema ARMiedema

    A lot of times I can buy these on a larger box-store site. However, often, I do find myself going to more specific online retailers to purchase something I am looking for. So, I might not say I'd find it desirable if someone was to tell me about it; but, I actually purchase from stores like this in real life often, so ha! Goes to show desirable vs viable -> viable is more important in real-life. 😎

  • Q6: What would you change about the website?
    ARMiedema ARMiedema
    • The contrast in a lot of areas doesn't differentiate text from background or foreground effects on top of background - such as the drop-down main nav on some interior pages has no separation from the background
    • If you use Chrome, right click > click inspect > this opens dev tools, click on audit > run lighthouse, this will give you a report of SEO and usability, the usability piece should provide some insights on how to improve design a bit to improve usability (such as the color contrast issues)
    • The social icons in footer aren't tied together
    • Get a nice looking logo
    • Style the blog page
    • This would be something to do a variant test on, but I wonder if the current heroic banner on the homepage is the best experience to show or if a better experience would be going right into highlighting featured products
  • Q7: What would you change about the app?
    ARMiedema ARMiedema
    • The shopping cart flow looks to work well, I assume it's Shopify. There was a styling issue with a ship to check box label being oddly displayed