Jewelry Lane
Jewelry Lane
Your path, your style, your lane.
We are second generation jewelers and we’ve brought our humble shop online. Jewelry is an expression of one's self. Let us help you express your style and unique look.
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  • Q1: What are your first impressions?
    ARMiedema ARMiedema

    The website is very elegant and tasteful. Great job with the design as it is very fitting for a jewelry shop and helps to legitimize the website greatly. One of the first things I see on the site is the logo - which honestly, makes me think of a cigar wrapper. Doesn't bother me, but I almost expect to see a cigar somewhere... Specifically, a Davidoff. Similar colors I believe. 😎

  • Q2: What are the first actions you take?
    ARMiedema ARMiedema

    I peruse through the website. I really like the tasteful images, large elegant pictures... very well done.

  • Q3: What was your journey navigating the site like? Does the flow make sense?
    ARMiedema ARMiedema

    The flow makes sense and is well laid out.

  • Q4: Who do you believe the target audience is?
    ARMiedema ARMiedema

    Jewelry purchasers. Significant others mostly I'd imagine.

  • Q5: What would you change about the website?
    ARMiedema ARMiedema
    • Sometimes, an image placeholder appears which is like a circle with a cross through it. I'd expect something maybe a little more tasteful for this site.
    • On the detail pages, the images stacked on top of each other makes the user have to scroll a bit more. It's an interesting way to display the images, though I think the typical image swap works best as the extra scrolling felt like unnecessary friction.
    • If I click on the variants on some of the pages, the page moves up and down as I click on different options; would be nice to see if you can suppress that movement
    • The cart refreshes when I update quantity, might consider an Ajax call or something
    • The button animation to add to cart and checkout is maybe a bit too quick - it also makes me feel like a loading animation which misled me a bit a couple times as I clicked it and nothing happened, clicked again and then I went to the intended page