What are your first impressions?
To me - it seems like the website isn't really meant to be for prospective users. It feels more like it is targeted towards investors. The reason I say that is, 'blockchain' buzzwords and explanations are scattered throughout; giving the website a sense of 'Invest in this new great blockchaining idea!'
After saying that, as a potential user, I think this is a very fantastically awesome idea and I hope is explodes!
- Q2: Who do you believe the target audience is?
- Q3: Do you find the product desirable?
What would you change about the website?
(mostly if the website is supposed to target prospective users more than investors):
- The heroic image is all about 'block chaining' and a $8 trillion industry; things I don't really care about as a customer - I'd focus more on value received as a consumer or as a vendor
- In general, tone down the blockchain explanations. It's a fun buzz word, but for consumers is overdone over last couple years; plus, consumers generally don't care about the piping, they care about the value received
- The 'How we're changing travel' section is pretty long for homepage content
- The video opens YouTube; would recommend embedding YT or vimeo so visitor isn't taken to another website
- The carousel towards the bottom I scrolled over a couple times before realizing it was a carousel
- 'Core Team' as a consumer I wouldn't expect to see on the homepage
- The hover states of footer icons and links can have more contrast so they don't blend in with the background
- On the Awareness section - again, great to attract investors; but, seems like stuff that should come after product-market-fit
- Partners section - would be nice to link to their websites; I'm not quite sure what companies the first two logos belong to; linking to their website can curb that
- The Future section sounds interesting; but, similar to the Awareness section, seems like that's something to do after product-market-fit as well as a potential distraction of the core value-statement that JetSet is supposed to provide