Data driven user personas to help you understand your customer
Do you really know who you’re marketing to? Ennie uses data to identify top personality types best suited for your product – and then tells you optimal ways on how to target them.
You can help to improve the product πŸ‘‡
  • Q1: What are your first impressions?
    ARMiedema ARMiedema

    Oh hey, you know what'd be great? Building a user persona based on real data instead of strictly on our personal opinions! Oh, look, Ennie! ? Just from the tagline alone, I can emphasize with need for building strong, accurate user personals - especially, being a product manager.

    • Since the tagline speaks to me, I do go for one of the CTAs. I don't want to add my email just yet, so I click on the 'take the test' CTA just below the heroic section
    • Looking the take the test, it looks more like a form and has pricing at the bottom; considering the pricing, I go back to the main page to learn more about what the service is
    • On the homepage, it does sound promising to get a good customer profile that I can cater my marketing to
    • Overall - I like the look and feel of the website; good use of colors, font, spacing, etc
  • Q2: What are the first actions you take?
    ARMiedema ARMiedema

    I do go into the main CTA because I know all too well about user personas oftentimes being subpar

  • Q3: Who do you believe the target audience is?
    ARMiedema ARMiedema

    Marketers looking to better identify and target paying customers by profiling their persona

  • Q4: What do you believe a reasonable price is and what do you believe a high price is?
    ARMiedema ARMiedema

    I'm not sure what a reasonable price is honestly - the pricing, even with 60% off for startups is higher than I personally would pay for right now. To ease my concern, I'd be interested in seeing clients and client testimonials on how it helped their business.

  • Q5: Do you find the product desirable?
    ARMiedema ARMiedema

    Yes I do - I'd just like to know more about the process, results, and other customer reviews to ease my concern. Otherwise, nailing down persona and forming marketing material around them is very appealing and I am sure marketing shops would jump on this!

  • Q6: What would you change about the website?
    ARMiedema ARMiedema

    A couple things that block me currently from converting are -

    • I'm unsure of the credibility - who are some clients and how was their experience? I am sure this is likely a chicken and egg type situation; but would be nice to ease concern
    • I'm unsure what the outputs of the service are - 1 profile and a 30 min strategy call? 30 mins seems too short. Also, how is a persona determined? What's the process for that? Vetting? Knowing more about these would also lesson apprehension