What are your first impressions?
The name of the product and what the product does doesn't line up, which gave me a false impression of what the product would be about. I recommend using a name that is more relevant to the function of the product or that is more abstract. 'Docbrew' made me think of possibly an alternative to Google Docs initially.
- Q2: What are the first actions you take?
- Q3: Who do you believe the target audience is?
Do you find the product desirable?
It depends. The website doesn't really tell me what the service does and there is no free option to try out. I've done a lot of work as a contractor and have done invoicing. The invoicing process can be a pain; however, for a service, I'd expect the invoicing to be tied with my accounting to save me the most time. So in terms of concept, yes it is desirable and needed; but it's hard to say if Docbrew is desirable and viable to me without knowing more about the product.
What would you change about the website?
- Add some images of the product or details of features to the website
- Sign Up / Get Started leads to a purchase flow; at this point I am not sure what the product is and wouldn't be comfortable purchasing something to figure out what it is
- Add a free trial so users can experience the usefulness of the app