What are your first impressions?
DID... you forget your password? Well, there are no password with did! Landing on the homepage the first thing my eye navigates to is the image of a guy holding a key looking to unlock something on a computer screen. Right away this makes me think of something like 1Password. Turns out I wasn't spot-on correct on the nature of the app; but, I was in the ballpark!
What are the first actions you take?
Usually, I scroll down and read sections to learn more about the app. This time, maybe because I am looking at this early in the morning, I completely bypass the information tiles and stop at the video. The image of the superhero and the words 'It's time to go passwordless' is what attracts me to click the play button. The video is explains perfectly what DID is about and how it works. It's like the magic link in Slack. After watching the videos, I then navigate around the site, look at the articles on more detail of how it works, look at the pricing, and so on.
Who do you believe the target audience is?
Companies that want to make it easy for account holders to authenticate to their app. In this case, the user just needs to have access to their email and the ability to click a link. No passwords! It reminds me of using rsa tokens on my device for development / authentication to GitHub, servers, etc.
Do you find the product desirable?
I find it very desirable! Passwords feel archaic this day in age. The main question I have, which is answered a bit on the FAQ page, is what do I do when I'm not on a device I own? Such as, what if I'm at the library and I want to access a website authenticated with this service? Can I sever the auth mechanism somehow after I leave?
- Q5: What would you change about the website?