What are your first impressions?
The trycross.com website, the heroic area I'm not sure what the image is supposed to suggest. The logo also feels negative in a way, like the site is in-progress or is an error page. Once I start scrolling down on the page, the intent of the app becomes much more clear and the content feels relevant.
- Q2: Who do you believe the target audience is?
- Q3: Do you find the product desirable?
What would you change about the website?
I'd suggest to change around the heroic banner to make it more contextual for the site. Also, consider revising the logo a bit to make it feel more inviting. The CTA button also says 'Download' - consider changing to something that tells me a bit better what to expect. In this case, I am installing a Chrome plugin. Maybe something like "Get the Chrome plug-in" or something to that affect.
On the chrome plugin page, I kinda like the retro feel of the images; Though, I'd add some more padding to some of the text and background areas.