What are your first impressions?
What a great idea! I think getting sample wine by the glass helps weed out what you like and don't like and what you'd be willing to buy bottles of without having to pay the bottle price just for a tase. The logo is cool - though, it keeps making me think of a cigar which now I have a hankering for. 😎
- Q2: Who do you believe the target audience is?
Do you find the product desirable?
Yes. I do have some questions.
- How does the wine hold up in the single serve sized bottles?
- How is the wine bottled? Is it removed and poured into the small bottles so you have to worry about aeration; or, are the bottled at the winery to preserve the wine a little better?
- What kind of pour volume do we get? A light or heavy hand? 🤚
What would you change about the website?
There are some styling issues. The 'Premium quality wines delivered by the glass...' font is large and the text looks too close to each other. Try sizing down a bit and maybe changing up a little to make it easier for the eyes to scan through. The 'Try new wines by curating your own box' sub-text has an extra break which makes the text look less tidy. I like the drawings of the wine bottles and the box - it looks really elegant!