Buy Localized
Buy Localized
Making buying local easy
We made an extension that clearly shows you locally made products when you use your favorite shopping sites. You put in the locations you want to see items from and then shop like normal, our extension will highlight the items from those locations.
Localize your shopping
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Questions
  • Q1: What are your first impressions?
    ARMiedema ARMiedema

    The heroic header and sub-header say it all tell you this app will provide you with local alternatives of items that you are shopping for.

  • Q2: What was your journey navigating the site like? Does the flow make sense?
    ARMiedema ARMiedema
    • After looking at the heroic banner, I take a closer look at the heroic image. It looks like a screenshot of Amazon to me; on close inspection, I see a row with a label for 'Buy Localized'
    • I then take a look at the logo. If I break the logo apart in a silo, it looks like and icon for an investment app due to the dollar sign and the up arrow. Knowing the name of the product, the arrow can also double as home for a "local" flavor
    • I then browse down the page and look at the rest of the content
    • Lastly, I click on the main nav items
  • Q3: Who do you believe the target audience is?
    ARMiedema ARMiedema

    Shoppers that would like to support local business

  • Q4: What would you change about the website?
    ARMiedema ARMiedema
    • The logo makes me think more finance over shopping local; even after knowing what the site is about; I'd consider tweaking it
    • The Articles section and the article tiles on the homepage have placeholder text
    • The heroic image could be tweaked as well as from the provided view point, it looks simply like an Amazon page
  • Q5: What would you change about the app?
    ARMiedema ARMiedema
    • The icon for the plugin on chrome shows a bit small
    • When on Amazon, the localized row displays and I did some digging on the results, and none of them were actually local to me. I tried a couple of things with no luck. I assume they look for the company that is closest to me? It'd be nice if there was an indicator of something truly local - such as "Made in Boise" or something like that