What are your first impressions?
The landing page looks pretty good - I like the dark theme as it is easy on the eyes. I also like the juxtaposition of the phone and the watch in the heroic banner. It works pretty well as the watch speaks money and the phone speaks mobile app. The heroic banner is very straightforward and I know exactly already what this app will be about.
What are the first actions you take?
Since it's a landing page, I scroll down to learn more about the app. I like that there are testimonials and slick images of the app to get an idea of the app and the trustworthiness of it given the reviews. Though, the social sites appears down a line and scroll with the header; which is a lot of height for a persistent header. I'd recommend reducing the social links down to just the icons and keep nice and tidy in the top right of the header.
- Q3: Who do you believe the target audience is?
- Q4: What do you believe a reasonable price is and what do you believe a high price is?
Do you find the product desirable?
I find the concept desirable! I have Personal Capital and I look at that app probably 10 times any given weekday that the markets are open. However, Personal Capital and other apps are also free and integrate with pretty much all of my financial accounts; which means I don't have to manually enter anything. Though, that does present more of a security risk for me.
- Q6: What would you change about the website?
What would you change about the app?
Playing around with the app a bit - I'd suggest improving the onboarding experience and step users through adding an account, balance, etc. Also, when trying to add an account, there is a +/- stepper buttons, but they don't seem to work for me. I think a major thing will be getting setup with different financial institution APIs. As it is, I don't want to manually update info. Plus, to really understand ones net worth, there are quite a few things to consider which is another opportunity for the app's onboarding to take me through all of the items that weigh into total net worth.