What are your first impressions?
There is something to be said for websites where your first impression is something along the lines of "huh... - so far this doesn't look like a typical website, I'm not really sure what this is about, but it's got my attention and now I desire to learn more!" This is accomplished with Alias where when you hit the website, you see nothing but Alias in big bold font, a short one-liner, and a couple of buttons all on top of a space themed background. Nothing else in view. No navigation. No feature tiles. No nothing. What this does, is the main header and sub-header is strong enough to make me want to know more about it. Luckily, this approach is relatively rare to see which is why it works so well. If it was a common homepage design, then I'd be desensitized to it. Love it!
What are the first actions you take?
Since I'm not sure what the site is quite yet, the download button doesn't yet speak to me so I scroll down to learn more about what it is that Alias offers. So far, the only thing I really think of is the definition of alias and something about connecting.
- As I scroll down, the about text tells me what this is - share my digital portfolio in one place. So now, I am thinking of designers showing off their portfolios. Am I correct?
- I next look at the screenshot highlights; the second one changes my mindset to "ok, this must be about sharing my different social imprints - FB, LinkedIn, Twitter, etc"
- Interesting. Maybe to relate it to something else it's like a 'Scrum of Scrums' where this looks to be like 'social network of social networks'
- Then, next I see the team members and a way to join mailing list; so, I am left with the impression of a social page where I can share a bit about me but mainly highlight all social presences that I have. Am i correct? Let's download the app and see!
- Q3: Do you find the product desirable?
What would you change about the website?
- It doesn't appear all of the top nav links are stringed together - for instance, I clicked 'About' but it didn't appear to do anything
- Asher and Nelson have private portfolios - which makes it seem a bit strange that their profiles would be offered on the homepage
- Aleksey's profile went to a 404
- Download goes to Apple App Store - may want to add the official download from App Store button so users know where they will be going / what device they will be downloading for
What would you change about the app?
The app is pretty cool actually. It looks to be like an early start, but a good one that's good to use as is. In other words, it appears to be an app that will visually improve over time; but, there is no real impediments as a user that would make me not want to use it. The onboarding was pretty good, great to see for what appears to be an early stage app! In terms of UX, the main thing would be a point of focus and contrast - such as; during onboarding, since the popup tips are styled similar to what it is highlighting, it's easy to not realize the highlight is there. Similarly, with some of the buttons - like action buttons in top right of header and tab buttons on the bottom - lack a certain amount of contrast where the buttons pop out - it sometimes feels like a button is in an inactive state where I wouldn't be able to tap it to trigger an action. But hey, I'm just talking about minor design / UX items - you guys are off to a great start and with something that does check off something I wonder about others. I really hope this takes off! 👍